It’s a common assumption that shampoos are a major contributor to color fading and issues of dryness or damage to perms/relaxers/straighteners. While it is true that shampoos containing sulfates can contribute to these problems, the real issue lies in what’s hiding on your hair and scalp that causes your color, perm or straightener to lack staying power. The water you shampoo in at home and the water your stylist uses in the salon is the true culprit!
All water, whether it is hard water (filled with minerals and chlorine), softened water (containing salts and chlorine) or soft water (containing chlorine) is the #1 sabotage of chemical services causing your color to fade or your perm, straightener or relaxer to lack staying power. So what can you do? You can take control! Combat the sabotage by arming yourself with the right products to guarantee your color (or any other chemical service you paid good money for) lasts longer by following this easy hair care regimen:
PRIOR TO YOUR NEXT SALON SERVICE:
Ask your stylist for a Malibu MakeOver® or process a Malibu Wellness Actives treatment at home to remove all the mineral deposits hiding in your hair and on your scalp.
DAILY (or whenever you wash your hair)
Shampoo and condition with the Malibu Wellness Shampoo and Conditioner appropriate for your hair and scalp. Malibu Wellness shampoos and conditioners offer a 1-2 punch against your water as they are sulfate-free and are also designed to help repel the sabotaging minerals (and chlorine) hiding in your water that can deposit in your hair. Safe and gentle for all hair types and all ages, Malibu Wellness shampoos and conditioners are available in a convenient, economical liter size. Add a pump, and your whole family can benefit from the Malibu Wellness solution -- head to toe! (Hard water minerals can also deposit on your skin and cause dryness and irritate skin conditions, like eczema)
WEEKLY
Activate a Malibu Wellness Actives treatment to remove any residual mineral deposits and chlorine to keep your color (or other chemical service) fresh and healthy in between salon visits.